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    FAM is a music-driven audiovisual label created by Royal. A platform supporting emerging talent and building creative families around each project, using music as a vehicle to connect artists, brands, and audiences.

    Tu Otra Bonita
    Tu Otra Bonita | El Color de Mi Vida x Unionistas
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    “El color de mi vida”, by Tu Otra Bonita x Unionistas, directed by Luis Soto Muñoz. A collaboration between the band and the Salamanca-based football club that celebrates the people’s passion for the game. The project was awarded a Bronze at the 2025 CDC Awards.

     

    “If football is the king of sports, it’s precisely because it belongs to the people, not to the wealthy clubs.” — Luis Sabalza.

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    Marlon
    Marlon | Háblales
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    “Háblales” is the first single from Hipersensible, Marlon’s fourth studio album. FAM led the creative direction of the project, under the creative leadership of Pablo Barrionuevo, guiding it from the initial concept through to its final execution in this music video, directed by David León Fiene.

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    Gara Durán
    Gara Durán ft. Barry B | Una Casa en el Teide
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    Gara Duran ft. Barry B. present “Una Casa en el Teide”, directed by Rubi.

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    Gara Durán
    Gara Durán ft. Natalia Lacunza | Placer de Vivir
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    Gara Durán ft. Natalia Lacunza present “Placer de Vivir”, directed by Rubi.

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